Identifying New Keyword Opportunities with Free Keyword Tools

Identifying New Keyword Opportunities with Free Keyword Tools

Keyword suggestion tools, such as WordStream’s Free Keyword Tool, are an excellent way to discover new keywords to target with your content for SEO purposes, as well as keyword groups for your PPC campaigns.

Simply enter a keyword into the Free Keyword Tool to get started. The Free Keyword Tool will then present you with keyword research data such as related search terms, their relative frequency, overall search volumes in Google, and the competitiveness of these terms:

One of the best uses of the Free Keyword Tool is to conduct keyword analysis on terms that are relevant to your business, but that you're not yet ranking for in the search engine results. Ranking highly in Google is a great way to build your traffic stream, expand your audience, and ultimately raise awareness of your brand.

Using Keyword Traffic Data in Your PPC Campaigns

Keyword data, such as that provided by the Free Keyword Tool, is highly valuable to PPC advertisers. It allows you to identify keywords with the most relevance to your business and the strongest commercial intent, so you can make sure your AdWords ads show up when people are looking for the products and services you offer.

PPC has a few major advantages over organic search. The first is that it is possible to drive web traffic to your site much faster than relying on improving your organic search rankings alone. Even with a modest budget, you can drive qualified traffic to your site without waiting for your SEO efforts to yield a noticeable return.

Secondly, Google AdWords allows you to create highly compelling, full-featured ads that rank at the very top of the search engine results page, whereas you have very limited control over the appearance of your organic listing. These ads can include images, pricing information, ratings and more. If you were shopping for a hairdryer, wouldn't you be attracted to click on a listing with a picture of the product?

Ultimately, a combination of SEO and PPC is the most effective approach to driving traffic to your website, and both techniques require keyword traffic analysis. Learn more about using keywords for paid search marketing in PPC University.